What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

Featured

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

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Queen Maxima, Dresses

All tagged 4Nov21-Eug

Nanushka Ado Side-Buckle Biker Jacket in Dusty Sage

Nov 5

Nov 5 Nanushka Ado Side-Buckle Biker Jacket in Dusty Sage

Princess Eugenie, Outerwear

London/Velvet The Bottle Bag in Burgundy/Navy

Nov 4

Nov 4 London/Velvet The Bottle Bag in Burgundy/Navy

Princess Eugenie, Accessories

Gabriela Hearst Seymore Dress in Oatmeal

Nov 4

Nov 4 Gabriela Hearst Seymore Dress in Oatmeal

Princess Eugenie, Dresses, Countess of Wessex

Louis Vuitton Capucines Bag in Black Leather

Oct 7

Oct 7 Louis Vuitton Capucines Bag in Black Leather

Princess Eugenie, Bags