What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 4Nov24-Eug

Aeyde Moa Leather Ballet Flats in Black Nappa

May 24

May 24 Aeyde Moa Leather Ballet Flats in Black Nappa

Princess Eugenie, Shoes

Annoushka Mythology Baby Elephant Charm Pendant in 18ct Yellow Gold, Diamond

Jan 25

Jan 25 Annoushka Mythology Baby Elephant Charm Pendant in 18ct Yellow Gold, Diamond

Princess Eugenie, Accessories

Neo Noir Pleated Midi Dress in Black

May 5

May 5 Neo Noir Pleated Midi Dress in Black

Princess Eugenie, Dresses

Chanel Studded Quilted Flap Bag in Black

Nov 27

Nov 27 Chanel Studded Quilted Flap Bag in Black

Princess Eugenie, Bags

Topshop Premium Sleeveless Duster Coat in Blue

Feb 9

Feb 9 Topshop Premium Sleeveless Duster Coat in Blue

Princess Eugenie, Outerwear