What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

Oct 31, 2024

Latest Find

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By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All tagged 5Dec14

Max Mara Military Long Coat

Dec 15

Dec 15 Max Mara Military Long Coat

Countess of Wessex, Outerwear

ByTiMo x Pia Tjelta Lilly Dress in Purple

Sep 4

Sep 4 ByTiMo x Pia Tjelta Lilly Dress in Purple

Crown Princess Mette Marit, Dresses

Gucci Equestrian Riding Cap in Black Velvet

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Charlotte Casiraghi, Hats

Gucci Soho Disco Bag in Black Leather

May 17

May 17 Gucci Soho Disco Bag in Black Leather

Charlotte Casiraghi, Bags

Gucci Wool Knit Hat with Web

Mar 1

Mar 1 Gucci Wool Knit Hat with Web

Charlotte Casiraghi, Hats

Christian Louboutin Simple 100 Pumps in Black Patent Leather

Sep 5

Sep 5 Christian Louboutin Simple 100 Pumps in Black Patent Leather

Crown Princess Mette Marit, Shoes

Céline Flat Clutch in Black Patent Leather

Jan 3

Jan 3 Céline Flat Clutch in Black Patent Leather

Bags, Crown Princess Mette Marit