What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 5Dec24-Soph

MATELIER Lotus Flower Skirt

Dec 15

Dec 15 MATELIER Lotus Flower Skirt

Countess of Wessex, Bottoms

Aquazzura Manzoni 85 Ankle Boots in Black Suede

Nov 5

Nov 5 Aquazzura Manzoni 85 Ankle Boots in Black Suede

Countess of Wessex, Shoes

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Helmut Lang Gala Stretch-twill Blazer

Apr 13

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Countess of Wessex, Outerwear

Tiffany & Co T Square Bracelet

May 1

May 1 Tiffany & Co T Square Bracelet

Countess of Wessex, Accessories, Bracelet