What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 5Feb16-Eug

Chloé Elle Clutch in Black

Sep 14

Sep 14 Chloé Elle Clutch in Black

Princess Eugenie, Bags

Gianvito Rossi Linda Pumps in Black Suede

Feb 27

Feb 27 Gianvito Rossi Linda Pumps in Black Suede

Princess Eugenie, Shoes

Alice + Olivia Rory Butterfly Wrap Dress

Jan 19

Jan 19 Alice + Olivia Rory Butterfly Wrap Dress

Princess Eugenie, Dresses

Sportmax Malia Belted Stretch Wool Coat in Midnight Blue

Jan 14

Jan 14 Sportmax Malia Belted Stretch Wool Coat in Midnight Blue

Princess Eugenie, Outerwear