What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 5Jul22

Prada Floral Midi Dress

Jan 1

Jan 1 Prada Floral Midi Dress

Crown Princess Marie Chantal, Dresses

Celia Kritharioti Two-Tone Gown

Jul 7

Jul 7 Celia Kritharioti Two-Tone Gown

Princess Tatiana, Gowns

Louis Vuitton Capucines Mini Bag

Jul 6

Jul 6 Louis Vuitton Capucines Mini Bag

Princess Maria-Olympia, Bags

Manolo Blahnik Maysale 70 Pumps in Silver

Jul 6

Jul 6 Manolo Blahnik Maysale 70 Pumps in Silver

Crown Princess Marie Chantal, Shoes

Prada Poplin Corset Dress

Jul 6

Jul 6 Prada Poplin Corset Dress

Princess Maria-Olympia, Dresses

Dries Van Noten Drop Earrings

Jul 6

Jul 6 Dries Van Noten Drop Earrings

Queen Mathilde, Accessories, Earrings

Natan Russie Jacket

Jul 6

Jul 6 Natan Russie Jacket

Queen Mathilde, Outerwear

Alessandra Rich Fab 105 Two-Tone Pumps

Jul 6

Jul 6 Alessandra Rich Fab 105 Two-Tone Pumps

Duchess of Cambridge, Shoes

Chanel Cap-Toe Slingback Flats in Beige & Black

Jun 14

Jun 14 Chanel Cap-Toe Slingback Flats in Beige & Black

Crown Princess Mary, Shoes, Princess Maria-Olympia, Meghan Markle, Charlotte Casiraghi

Alessandra Rich Azure Midi Dress

Jun 5

Jun 5 Alessandra Rich Azure Midi Dress

Duchess of Cambridge, Dresses

Finlay & Co Henrietta Sunglasses in Light Tortoise with Green Lenses

Mar 26

Mar 26 Finlay & Co Henrietta Sunglasses in Light Tortoise with Green Lenses

Duchess of Cambridge, Accessories, Sunglasses

Armani Privé SS15 Printed Clutch

Mar 18

Mar 18 Armani Privé SS15 Printed Clutch

Queen Mathilde, Bags

Mulberry Small Amberley Crossbody Bag in White

Jul 2

Jul 2 Mulberry Small Amberley Crossbody Bag in White

Duchess of Cambridge, Bags

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Saloni Naomi Striped Midi Skirt

Aug 4

Aug 4 Saloni Naomi Striped Midi Skirt

Princess Beatrice, Bottoms

In2Design Baroque Pearl Earrings

Jun 29

Jun 29 In2Design Baroque Pearl Earrings

Duchess of Cambridge, Accessories, Earrings