What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 5May23-V1

Toteme Slouch Waist Dress in Floral

Feb 13

Feb 13 Toteme Slouch Waist Dress in Floral

Crown Princess Victoria, Dresses

Toteme Evening Clutch

Sep 11

Sep 11 Toteme Evening Clutch

Princess Nina, Bags, Crown Princess Victoria

Engelbert Stockholm New York 66 Earrings

Nov 25

Nov 25 Engelbert Stockholm New York 66 Earrings

Crown Princess Victoria, Accessories, Earrings

H&M Blazer Cape

Dec 28

Dec 28 H&M Blazer Cape

Crown Princess Victoria, Outerwear

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches