What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 5May25-MM

Aquazzura Purist 85 Pumps in New Nude

May 6

May 6 Aquazzura Purist 85 Pumps in New Nude

Shoes, Crown Princess Mette Marit, Princess Charlene

Bella Freud Saint James Jacket

Apr 13

Apr 13 Bella Freud Saint James Jacket

Crown Princess Mette Marit, Outerwear

Erdem Evie Dress in White Floral

Jun 2

Jun 2 Erdem Evie Dress in White Floral

Crown Princess Mette Marit, Dresses

Zara Ruffle Leather Clutch in Nude

Apr 19

Apr 19 Zara Ruffle Leather Clutch in Nude

Bags, Crown Princess Mette Marit

Christian Louboutin Eloise Flats in Nude

Sep 6

Sep 6 Christian Louboutin Eloise Flats in Nude

Shoes, Crown Princess Mette Marit