What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 5Nov08

Balenciaga Classic City Bag in Brown

Feb 15

Feb 15 Balenciaga Classic City Bag in Brown

Princess Marie, Bags

Luella Bow Python-Effect Clutch in Green

May 2

May 2 Luella Bow Python-Effect Clutch in Green

Princess Beatrice, Bags

Luella Joana Dress in Black

Jan 17

Jan 17 Luella Joana Dress in Black

Princess Beatrice, Dresses

By Malene Birger Ribbed Cardigan in White

Nov 7

Nov 7 By Malene Birger Ribbed Cardigan in White

Princess Marie, Outerwear