What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

All tagged 5Nov10

Sep 12

Sep 12 Hugo Boss Bouclé Jacket

Heaven

Queen Letizia, Outerwear

Feb 17

Feb 17 Tiger of Sweden Suede Boots

Sarah Williams

Crown Princess Victoria, Shoes

Oct 12

Oct 12 Escada Houndstooth Single Breasted Jacket in Brown/White

Heaven

Queen Sofia, Outerwear

Dec 26

Dec 26 By Malene Birger Silk Blouse

Sarah Williams

Crown Princess Victoria, Crown Princess Mary, Tops

Oct 6

Oct 6 H&M Grey Pencil Skirt

Sarah Williams

Crown Princess Victoria, Bottoms

Sep 10

Sep 10 Chanel Comète Earrings

Heaven

Queen Letizia, Earrings, Accessories

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 12 Hugo Boss Bouclé Jacket

Feb 17 Tiger of Sweden Suede Boots

Oct 12 Escada Houndstooth Single Breasted Jacket in Brown/White

Dec 26 By Malene Birger Silk Blouse

Oct 6 H&M Grey Pencil Skirt

Sep 10 Chanel Comète Earrings

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