What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 6Aug12

Ray-Ban 3025 Aviator Sunglasses in Silver

Sep 21

Sep 21 Ray-Ban 3025 Aviator Sunglasses in Silver

Queen Letizia, Accessories, Sunglasses

Hugo Boss Silk Cotton Trousers

Apr 28

Apr 28 Hugo Boss Silk Cotton Trousers

Queen Letizia, Bottoms

Eli 1957 Swarovski Flat Sandals

Jun 27

Jun 27 Eli 1957 Swarovski Flat Sandals

Queen Letizia, Shoes

Hugo Boss Dansy Wrap Effect Maxi Dress

May 3

May 3 Hugo Boss Dansy Wrap Effect Maxi Dress

Crown Princess Mary, Dresses

Zara Gold Buttons Textured Jacket in White

Sep 30

Sep 30 Zara Gold Buttons Textured Jacket in White

Princess Marie, Outerwear, Crown Princess Mary