What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

October 10, 2026

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HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

All tagged 6Feb19

Feb 1

Feb 1 Sézane Madeleine Blouse

Sarah Williams

Chrysi Vardinogianni, Tops

Jun 12

Jun 12 Natan Multicolor Printed Skirt

Heaven

Queen Mathilde, Bottoms

Jan 8

Jan 8 Victoria Beckham Virgin Wool Melton Coat

Sarah Williams

Countess of Wessex, Outerwear

May 17

May 17 Prada Tall Heeled Boots in Black Suede

Sarah Williams

Countess of Wessex, Shoes

Jun 16

Jun 16 Halcyon Days Gold Plated Maya Torque Bracelet in Pearl

Sarah Williams

Accessories, Countess of Wessex, Bracelet

Jun 16

Jun 16 Valentino Wrap Effect Skirt

Sarah Williams

Countess of Wessex, Bottoms

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 1 Sézane Madeleine Blouse

Jun 12 Natan Multicolor Printed Skirt

Jan 8 Victoria Beckham Virgin Wool Melton Coat

May 17 Prada Tall Heeled Boots in Black Suede

Jun 16 Halcyon Days Gold Plated Maya Torque Bracelet in Pearl

Jun 16 Valentino Wrap Effect Skirt

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