What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

Jun 18, 2025

Latest Find

Featured

Maria Westerlind Striped Blazer

Crown Princess Victoria, Outerwear

Maria Westerlind Striped Blazer

Crown Princess Victoria, Outerwear

Crown Princess Victoria, Outerwear

All tagged 6Jun25-V

Saloni Riya B Dress in Zinnia Grove

Jul 14

Jul 14 Saloni Riya B Dress in Zinnia Grove

Crown Princess Victoria, Dresses

Miu Miu Quilted Pouch in White

Sep 1

Sep 1 Miu Miu Quilted Pouch in White

Crown Princess Victoria, Bags

H&M Ruffle Sandals

Jul 14

Jul 14 H&M Ruffle Sandals

Crown Princess Victoria, Shoes