What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 6Jun26-Soph

Giulia Barela Primula Ring

Jun 1

Jun 1 Giulia Barela Primula Ring

Countess of Wessex, Accessories, Rings

Beulah London Yahvi Midi Dress in Pale Blue

May 8

May 8 Beulah London Yahvi Midi Dress in Pale Blue

Countess of Wessex, Dresses

Jane Taylor Clio Feather Hat in Pastel Blue Straw

Apr 11

Apr 11 Jane Taylor Clio Feather Hat in Pastel Blue Straw

Countess of Wessex, Hats

Prada 85mm Pumps in Pastel Blue Suede

Jun 8

Jun 8 Prada 85mm Pumps in Pastel Blue Suede

Countess of Wessex, Shoes

Sophie Habsburg Capri Bag in Beige Blue

Jan 11

Jan 11 Sophie Habsburg Capri Bag in Beige Blue

Countess of Wessex, Bags