What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 6May22-Sophie2

Sophie Habsburg Beanbag in Orange

May 7

May 7 Sophie Habsburg Beanbag in Orange

Countess of Wessex, Bags

Sportmax Dolly Checkered Trousers in Milk

May 7

May 7 Sportmax Dolly Checkered Trousers in Milk

Countess of Wessex, Bottoms

Sportmax Maresca Checkered Jacket in Milk

May 7

May 7 Sportmax Maresca Checkered Jacket in Milk

Countess of Wessex, Outerwear

Penelope Chilvers Tango Suede Shoe in Tan/Ultraviolet

Jun 16

Jun 16 Penelope Chilvers Tango Suede Shoe in Tan/Ultraviolet

Countess of Wessex, Shoes