What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 6Nov23-Soph

ME and EM Floral Fit and Flare Dress in Romantic Print

Nov 6

Nov 6 ME and EM Floral Fit and Flare Dress in Romantic Print

Countess of Wessex, Dresses

Aquazzura Manzoni 85 Ankle Boots in Black Suede

Nov 5

Nov 5 Aquazzura Manzoni 85 Ankle Boots in Black Suede

Countess of Wessex, Shoes

Sophie Habsburg Cleo Clutch in Black

Oct 13

Oct 13 Sophie Habsburg Cleo Clutch in Black

Countess of Wessex, Bags

Birks Diamond Maple Leaf Pendant

Jan 16

Jan 16 Birks Diamond Maple Leaf Pendant

Countess of Wessex, Accessories, Necklace