What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

On Monday, the Norwegian Royal Family attended a private service held at the Palace Chapel following the passing of King Harald.

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August 31, 2026

Latest Find

Featured

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

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Prince Gabriel, Tops

All tagged 6Sept24-Soph

TOMS Valencia Canvas Platform Espadrilles

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Countess of Wessex, Shoes

Sophie Habsburg Paloma Bag in Neutral

May 21

May 21 Sophie Habsburg Paloma Bag in Neutral

Countess of Wessex, Bags

Suzannah Aria Dress in Black Pearl Dots

Nov 28

Nov 28 Suzannah Aria Dress in Black Pearl Dots

Countess of Wessex, Dresses

Cartier C Décor Sunglasses

Jul 1

Jul 1 Cartier C Décor Sunglasses

Countess of Wessex, Accessories, Sunglasses