What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 7Dec14

Gucci Equestrian Riding Cap in Black Velvet

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Charlotte Casiraghi, Hats

Gucci Lady Web Bag in Brown Suede

Jan 25

Jan 25 Gucci Lady Web Bag in Brown Suede

Charlotte Casiraghi, Bags

Gucci Abigail Ankle Boots in Brown Suede

Jan 25

Jan 25 Gucci Abigail Ankle Boots in Brown Suede

Charlotte Casiraghi, Shoes

Gucci Belted Wrap Jacket in Cherry Suede

Jan 25

Jan 25 Gucci Belted Wrap Jacket in Cherry Suede

Charlotte Casiraghi, Outerwear

Kenneth Jay Lane Silvertone Crystal Earrings

Jan 12

Jan 12 Kenneth Jay Lane Silvertone Crystal Earrings

Duchess of Cambridge, Accessories, Earrings

Stuart Weitzman Power Pumps in Black Suede

Jul 4

Jul 4 Stuart Weitzman Power Pumps in Black Suede

Duchess of Cambridge, Shoes

Cornelia James Imogen Merino Wool Glove

Jun 29

Jun 29 Cornelia James Imogen Merino Wool Glove

Duchess of Cambridge, Accessories

Seraphine Marina Purple Boucle Coat

Jun 28

Jun 28 Seraphine Marina Purple Boucle Coat

Duchess of Cambridge, Outerwear

Mulberry Bayswater Clutch in Black Suede

Jun 27

Jun 27 Mulberry Bayswater Clutch in Black Suede

Duchess of Cambridge, Bags

Beulah London Amara Dress

Jun 19

Jun 19 Beulah London Amara Dress

Duchess of Cambridge, Dresses

Stuart Weitzman Muse Clutch in Black Suede

Jun 18

Jun 18 Stuart Weitzman Muse Clutch in Black Suede

Bags, Duchess of Cambridge