What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Crown Princess Mette Marit, Tops

All tagged 7Dec24-Math

Natan Couture Pecha Skirt in Navy

Dec 7

Dec 7 Natan Couture Pecha Skirt in Navy

Queen Mathilde, Bottoms

Natan Couture Pia Jacket in Navy

Dec 7

Dec 7 Natan Couture Pia Jacket in Navy

Queen Mathilde, Outerwear

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Jimmy Choo Romy 85 Pumps in Navy Suede

Oct 1

Oct 1 Jimmy Choo Romy 85 Pumps in Navy Suede

Princess Eugenie, Shoes, Countess of Wessex, Queen Mathilde

Jimmy Choo Romy 100 Pumps in Navy Suede

Jun 26

Jun 26 Jimmy Choo Romy 100 Pumps in Navy Suede

Shoes, Princess Marie, Zara Phillips, Crown Princess Mary, Princess Tatiana