What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 7Feb25-Soph

Stella McCartney S-Wave Sunglasses in Brown

Feb 7

Feb 7 Stella McCartney S-Wave Sunglasses in Brown

Countess of Wessex, Accessories, Sunglasses

Missoma Axiom Chain Bracelet

Feb 6

Feb 6 Missoma Axiom Chain Bracelet

Countess of Wessex, Accessories, Bracelet

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

Zimmermann Halliday Ruffled Midi Dress

Sep 18

Sep 18 Zimmermann Halliday Ruffled Midi Dress

Countess of Wessex, Dresses

Chloé Fitted Blazer

Jun 7

Jun 7 Chloé Fitted Blazer

Countess of Wessex, Outerwear

Penelope Chilvers Valenciana Espadrille

Jun 16

Jun 16 Penelope Chilvers Valenciana Espadrille

Countess of Wessex, Shoes