What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 7Mar15

Armani Privé Silk Cloqué Skirt

Mar 8

Mar 8 Armani Privé Silk Cloqué Skirt

Grand Duchess Maria Teresa, Bottoms

Armani Privé Silk Cloqué Coat

Mar 8

Mar 8 Armani Privé Silk Cloqué Coat

Grand Duchess Maria Teresa, Outerwear

Massimo Dutti Reversible Coat in Navy

Oct 11

Oct 11 Massimo Dutti Reversible Coat in Navy

Crown Princess Mary, Outerwear, Princess Isabella, Princess Josephine

Joseph Dean Skirt in Blue Paisley

Apr 25

Apr 25 Joseph Dean Skirt in Blue Paisley

Crown Princess Mary, Bottoms

Quidam Calfskin Leather Clutch in Navy

Sep 15

Sep 15 Quidam Calfskin Leather Clutch in Navy

Crown Princess Victoria, Bags, Crown Princess Mary

AUrate Collar Necklace

Jun 21

Jun 21 AUrate Collar Necklace

Meghan Markle, Accessories, Necklace