What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

August 26, 2026

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Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

All tagged 7Mar17

Nov 25

Nov 25 Hoss Intropia Print Coat

Sarah Williams

Princess Laurentien, Outerwear

Aug 25

Aug 25 Prada Ruffle Front Coat

Heaven

Crown Princess Mette Marit, Princess Madeleine, Outerwear

Oct 31

Oct 31 Corinne Short Leather Band in Grey

Sarah Williams

Crown Princess Victoria, Hats

Oct 28

Oct 28 Hugo Boss Norrmalm Business Bag in Black

Heaven

Queen Letizia, Bags

Sep 9

Sep 9 LK Bennett Sledge Pumps in Black Patent Leather

Heaven

Queen Maxima, Shoes

Sep 6

Sep 6 Prada Knee High Crocodile Boots in Brown

Heaven

Crown Princess Mette Marit, Shoes

May 24

May 24 Gianvito Rossi Bari Patent Leather Courts

Sarah Williams

Countess of Wessex, Shoes

Dec 27

Dec 27 Sophie Habsburg Ginny Clutch in Purple

Sarah Williams

Countess of Wessex, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 25 Hoss Intropia Print Coat

Aug 25 Prada Ruffle Front Coat

Oct 31 Corinne Short Leather Band in Grey

Oct 28 Hugo Boss Norrmalm Business Bag in Black

Sep 9 LK Bennett Sledge Pumps in Black Patent Leather

Sep 6 Prada Knee High Crocodile Boots in Brown

May 24 Gianvito Rossi Bari Patent Leather Courts

Dec 27 Sophie Habsburg Ginny Clutch in Purple

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