What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 7May25-Soph

Penelope Chilvers Gamine Pumps in Tan Suede

May 7

May 7 Penelope Chilvers Gamine Pumps in Tan Suede

Countess of Wessex, Shoes

Frame Striped Long-Sleeve Jumper

May 7

May 7 Frame Striped Long-Sleeve Jumper

Countess of Wessex, Tops

Sophie Habsburg Paloma Bag in Beige

Apr 23

Apr 23 Sophie Habsburg Paloma Bag in Beige

Countess of Wessex, Bags

Victoria Beckham Patch Pocket Jacket in Bluebell

Mar 26

Mar 26 Victoria Beckham Patch Pocket Jacket in Bluebell

Countess of Wessex, Outerwear

Victoria Beckham Alina Trousers in Bluebell

Mar 26

Mar 26 Victoria Beckham Alina Trousers in Bluebell

Countess of Wessex, Bottoms