What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

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Charlotte Casiraghi, Accessories, Earrings

All tagged 7Oct20-Eug

Wedel Art Collective X Rashid Johnson Printed Face Covering

Oct 1

Oct 1 Wedel Art Collective X Rashid Johnson Printed Face Covering

Princess Eugenie, Accessories

Ines Figaredo Charisma Bucket Bag in Black Leather

Apr 27

Apr 27 Ines Figaredo Charisma Bucket Bag in Black Leather

Princess Eugenie, Bags

Zara Hand Made Wrap Coat in Black

Feb 2

Feb 2 Zara Hand Made Wrap Coat in Black

Princess Eugenie, Outerwear

Sandro Tiger Print Mini Dress

Sep 16

Sep 16 Sandro Tiger Print Mini Dress

Princess Eugenie, Dresses