What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends Royal Ascot - Day 1

Jun 17, 2025

British Royal Family attends Royal Ascot - Day 1

Jun 17, 2025

Jun 17, 2025

Latest Find

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Confiture Butterfly & Bird Scalloped Dress

Princess Adrienne, Dresses

Confiture Butterfly & Bird Scalloped Dress

Princess Adrienne, Dresses

Princess Adrienne, Dresses

All tagged 7Oct24

Gabriela Hearst Luhan Shirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Luhan Shirt in Ivory Multi

Countess of Wessex, Tops

Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Countess of Wessex, Bottoms

Muzungu Sisters Fern Shirt in Heart Stamp

Feb 23

Feb 23 Muzungu Sisters Fern Shirt in Heart Stamp

Tatiana Casiraghi, Tops

J.Crew Cotton Lady Jacket Cardigan in Beige

Oct 11

Oct 11 J.Crew Cotton Lady Jacket Cardigan in Beige

Princess Madeleine, Outerwear

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

Erdem Ruched Long Sleeve Midi Dress

Oct 7

Oct 7 Erdem Ruched Long Sleeve Midi Dress

Countess of Wessex, Dresses

Aquazzura Pinot Ballet Flats in Brown

Oct 7

Oct 7 Aquazzura Pinot Ballet Flats in Brown

Shoes, Crown Princess Mette Marit

Roxanne Assoulin Mini Swank Bracelet

Sep 25

Sep 25 Roxanne Assoulin Mini Swank Bracelet

Countess of Wessex, Accessories, Bracelet

Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Aug 10

Aug 10 Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Countess of Wessex, Accessories, Bracelet

Sézane Yanelle Dress in Geo Stripes

Jun 7

Jun 7 Sézane Yanelle Dress in Geo Stripes

Princess Alexia, Dresses

Jumperfabriken Monica Jacket

Mar 12

Mar 12 Jumperfabriken Monica Jacket

Queen Silvia, Outerwear

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Loewe Anagram Granada Handbag

Aug 4

Aug 4 Loewe Anagram Granada Handbag

Queen Sofia, Bags

Strathberry Crescent Shoulder Bag

May 17

May 17 Strathberry Crescent Shoulder Bag

Countess of Wessex, Bags

Hugo Boss Banora Blouse in Light Purple

Nov 30

Nov 30 Hugo Boss Banora Blouse in Light Purple

Crown Princess Mette Marit, Tops

Jimmy Choo Romy 60 Pumps in Red Suede

Sep 7

Sep 7 Jimmy Choo Romy 60 Pumps in Red Suede

Countess of Wessex

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace

Christian Dior DiorStellaire04 DDB Glasses

Mar 10

Mar 10 Christian Dior DiorStellaire04 DDB Glasses

Accessories, Crown Princess Mette Marit

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra