What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 7Sept06

Prada Eyelet Detail Coat

Jan 11

Jan 11 Prada Eyelet Detail Coat

Crown Princess Mette Marit, Outerwear

Prada Corset Detail Pumps in Black

Feb 23

Feb 23 Prada Corset Detail Pumps in Black

Shoes, Crown Princess Mette Marit

Valentino HC Strapless Ruffle Gown with Beaded Fringe Detail

May 17

May 17 Valentino HC Strapless Ruffle Gown with Beaded Fringe Detail

Beatrice Casiraghi, Gowns

Apr 16

Apr 16 Felipe Varela Tweed Tailored Jacket

Queen Letizia, Outerwear

Jun 30

Jun 30 Zara Stand Up Collar Jacket

Duchess of Cambridge, Outerwear