What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

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Marie Ducruet, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

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Jan 11 Prada Eyelet Detail Coat

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Crown Princess Mette Marit, Outerwear

Prada Eyelet Detail Coat

Black coat with eyelet details at pockets

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Worn by Crown Princess Mette-Marit on:

21 September 2004

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Jan 11, 2026

Zara Hooded Water-Resistant Windproof Down Jacket

Jan 11, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 11 Prada Eyelet Detail Coat

Prada Eyelet Detail Coat

Worn by Crown Princess Mette-Marit on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 11 Prada Eyelet Detail Coat

Prada Eyelet Detail Coat

Worn by Crown Princess Mette-Marit on:

Jan 11 Zara Linen Tie Blouse

Jan 11 Arne & Carlos Pleated Skirt

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