What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

Featured

Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

All tagged 7Sept25

Olympia Babylonia Flower Power Earrings

Sep 7

Sep 7 Olympia Babylonia Flower Power Earrings

Queen Maxima, Accessories, Earrings

Ancient Kallos Iphigenia Dress in White

Sep 7

Sep 7 Ancient Kallos Iphigenia Dress in White

Queen Maxima, Dresses

Veronica Beard Heti Top

Sep 7

Sep 7 Veronica Beard Heti Top

Princess Madeleine, Tops

Zara Contrast Trainers

Jun 18

Jun 18 Zara Contrast Trainers

Princess Madeleine, Shoes

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Jun 6

Jun 6 ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Princess Madeleine, Outerwear

ME and EM Wide-Leg Tailored Trousers in Mint Sorbet

Jun 6

Jun 6 ME and EM Wide-Leg Tailored Trousers in Mint Sorbet

Princess Madeleine, Bottoms

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Penelope Chilvers High Honey Shoes in Snake

Apr 28

Apr 28 Penelope Chilvers High Honey Shoes in Snake

Countess of Wessex, Shoes

Max Mara Cervo Trousers in Ultramarine

Mar 8

Mar 8 Max Mara Cervo Trousers in Ultramarine

Countess of Wessex, Bottoms, Queen Maxima, Crown Princess Mary, Crown Princess Mette Marit

Marina Raphael June Bag in Champagne Woven Napa

Aug 26

Aug 26 Marina Raphael June Bag in Champagne Woven Napa

Princess Catharina-Amalia, Bags, Queen Maxima

Sophie Habsburg Cleo Clutch in Blue

Oct 6

Oct 6 Sophie Habsburg Cleo Clutch in Blue

Countess of Wessex, Bags

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace

Marianna Goulandris Avra Sapphire Bangle in Gold

Sep 8

Sep 8 Marianna Goulandris Avra Sapphire Bangle in Gold

Queen Maxima, Accessories, Bracelet, Princess Alexia of Greece