What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 8Aug17

Lanvin Ballet Flats in Black Patent Leather

Jun 2

Jun 2 Lanvin Ballet Flats in Black Patent Leather

Princess Beatrice, Princess Eugenie, Shoes

Sea NY Sabine Printed Silk-Crepe Dress in Green

May 7

May 7 Sea NY Sabine Printed Silk-Crepe Dress in Green

Crown Princess Mary, Dresses

Burberry London Satin Back Crepe Dress with Split Neckline in White

Jan 16

Jan 16 Burberry London Satin Back Crepe Dress with Split Neckline in White

Princess Eugenie, Dresses

Baum und Pferdgarten Alia Tiered Dress

Oct 11

Oct 11 Baum und Pferdgarten Alia Tiered Dress

Crown Princess Victoria, Dresses