What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 8Dec15-Eug

Chloé Elle Clutch in Black

Sep 14

Sep 14 Chloé Elle Clutch in Black

Princess Eugenie, Bags

Theodora Warre Tooth Hoop Earrings with Crystal Quartz

Jan 17

Jan 17 Theodora Warre Tooth Hoop Earrings with Crystal Quartz

Princess Eugenie, Accessories, Earrings

L.K. Bennett Sumner Boots in Black Suede

Oct 30

Oct 30 L.K. Bennett Sumner Boots in Black Suede

Princess Beatrice, Princess Eugenie, Shoes

Topshop Sleeveless Belted Coat in Burgundy

Feb 27

Feb 27 Topshop Sleeveless Belted Coat in Burgundy

Princess Eugenie, Outerwear

A.L.C. Louise Tie-Dye Dress in Black/White

Feb 18

Feb 18 A.L.C. Louise Tie-Dye Dress in Black/White

Princess Eugenie, Dresses

Zara Hand Made Wrap Coat in Black

Feb 2

Feb 2 Zara Hand Made Wrap Coat in Black

Princess Eugenie, Outerwear