What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary attends COP31 - Day 2

November 11, 2026

Queen Mary attends COP31 - Day 2

November 11, 2026

On Tuesday, Queen Mary attended the second day of COP31 in Antalya, Türkiye.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 8Feb16

Ray-Ban RB3517 Folding Round Sunglasses in Gold/Light Brown/Mirrored Pink

Aug 13

Aug 13 Ray-Ban RB3517 Folding Round Sunglasses in Gold/Light Brown/Mirrored Pink

Camille Gottlieb, Accessories, Sunglasses

Zara 'I'm Famous' T-Shirt

Apr 17

Apr 17 Zara 'I'm Famous' T-Shirt

Camille Gottlieb, Tops

Poivre Blanc Stretch Ski Jacket in Pink

Oct 13

Oct 13 Poivre Blanc Stretch Ski Jacket in Pink

Princess Elisabeth, Outerwear

MZ Wallace Kate Bag in Bedford Black

Jul 1

Jul 1 MZ Wallace Kate Bag in Bedford Black

Queen Maxima, Bags, Princess Mabel