What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 8Feb16

Ray-Ban RB3517 Folding Round Sunglasses in Gold/Light Brown/Mirrored Pink

Aug 13

Aug 13 Ray-Ban RB3517 Folding Round Sunglasses in Gold/Light Brown/Mirrored Pink

Camille Gottlieb, Accessories, Sunglasses

Zara 'I'm Famous' T-Shirt

Apr 17

Apr 17 Zara 'I'm Famous' T-Shirt

Camille Gottlieb, Tops

Poivre Blanc Stretch Ski Jacket in Pink

Oct 13

Oct 13 Poivre Blanc Stretch Ski Jacket in Pink

Princess Elisabeth, Outerwear

MZ Wallace Kate Bag in Bedford Black

Jul 1

Jul 1 MZ Wallace Kate Bag in Bedford Black

Queen Maxima, Bags, Princess Mabel