What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 8Feb23-S

ME and EM Wisteria Floral-Print Cotton Blouse

May 8

May 8 ME and EM Wisteria Floral-Print Cotton Blouse

Countess of Wessex, Tops

Helmut Lang Gala Stretch-twill Blazer

Apr 13

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Countess of Wessex, Outerwear

Sophie Habsburg Moneypenny Bag in Black

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Black

Countess of Wessex, Bags, Lady Louise Windsor