What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Read more →

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 8Feb23-S

ME and EM Wisteria Floral-Print Cotton Blouse

May 8

May 8 ME and EM Wisteria Floral-Print Cotton Blouse

Countess of Wessex, Tops

Helmut Lang Gala Stretch-twill Blazer

Apr 13

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Countess of Wessex, Outerwear

Sophie Habsburg Moneypenny Bag in Black

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Black

Countess of Wessex, Bags, Lady Louise Windsor