What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 8Jun22-Max

Natan Suede Clutch in Brown

May 21

May 21 Natan Suede Clutch in Brown

Princess Alexia, Bags, Queen Maxima

Gianvito Rossi Gianvito 105 Pumps in Dark Brown Suede

Jun 13

Jun 13 Gianvito Rossi Gianvito 105 Pumps in Dark Brown Suede

Queen Maxima, Shoes, Crown Princess Mary

Elie Saab Long-Sleeved Lace Dress in Antique Rose

May 17

May 17 Elie Saab Long-Sleeved Lace Dress in Antique Rose

Queen Maxima, Dresses, Crown Princess Victoria