What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria meets Sheika Latifa bint Mohammed bin Rashid al Maktoum

June 8, 2026

Crown Princess Victoria meets Sheika Latifa bint Mohammed bin Rashid al Maktoum

June 8, 2026

June 8, 2026

Latest Find

Featured

Marzio Scala Ballet Flats in Navy Suede

Crown Princess Victoria, Shoes

Marzio Scala Ballet Flats in Navy Suede

Crown Princess Victoria, Shoes

Crown Princess Victoria, Shoes

All tagged 8Jun26-Sof

Andiata Radlea 2 Silk Dress

Jun 8

Jun 8 Andiata Radlea 2 Silk Dress

Princess Sofia, Dresses

Tod's T Signature Mini Handbag in Brown Leather

Jun 8

Jun 8 Tod's T Signature Mini Handbag in Brown Leather

Princess Sofia, Bags