What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 8May24-V

The Extreme Collection Paris Blazer

Apr 20

Apr 20 The Extreme Collection Paris Blazer

Crown Princess Victoria, Outerwear

Gant Peached Bow Blouse in White

Mar 25

Mar 25 Gant Peached Bow Blouse in White

Crown Princess Victoria, Tops

Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Nov 10

Nov 10 Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Crown Princess Victoria, Bags