What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 8May26-Soph

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Sophie Habsburg Moneypenny Bag in Ardoise

Jul 2

Jul 2 Sophie Habsburg Moneypenny Bag in Ardoise

Countess of Wessex, Bags

Jane Taylor Bespoke Una Hat in Blue

Jun 15

Jun 15 Jane Taylor Bespoke Una Hat in Blue

Countess of Wessex, Hats, Lady Louise Windsor

Roland Mouret Bow-Detail Midi Dress

Apr 8

Apr 8 Roland Mouret Bow-Detail Midi Dress

Countess of Wessex, Dresses

Prada 85mm Pumps in Pastel Blue Suede

Jun 8

Jun 8 Prada 85mm Pumps in Pastel Blue Suede

Countess of Wessex, Shoes