What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 8Nov23-Soph

Gabriela Hearst Vesta Trousers in Chocolate

Nov 8

Nov 8 Gabriela Hearst Vesta Trousers in Chocolate

Countess of Wessex, Bottoms

Gabriela Hearst Stephanie Blazer in Chocolate

Nov 8

Nov 8 Gabriela Hearst Stephanie Blazer in Chocolate

Countess of Wessex, Outerwear

Gabriela Hearst Henri Floral Print Shirt

Oct 3

Oct 3 Gabriela Hearst Henri Floral Print Shirt

Countess of Wessex, Tops

Sophie Habsburg Cleo Clutch in Burgundy

May 9

May 9 Sophie Habsburg Cleo Clutch in Burgundy

Countess of Wessex, Bags

Felt Diamond Letter Charm L

Jun 23

Jun 23 Felt Diamond Letter Charm L

Countess of Wessex, Accessories, Necklace