What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Peru - Day 1

Nov 11, 2025

The Duchess of Edinburgh visits Peru - Day 1

Nov 11, 2025

Nov 11, 2025

Latest Find

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Carolina Herrera Embroidered Wool-Cashmere Coat

Queen Letizia, Outerwear

Carolina Herrera Embroidered Wool-Cashmere Coat

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged 8Nov25-Soph

Poppy Shop Women of the Second World War Poppy Brooch

Nov 5

Nov 5 Poppy Shop Women of the Second World War Poppy Brooch

Countess of Wessex, Accessories, Brooches

Chopard Happy Diamonds Necklace in Rose Gold & Diamonds

Jan 23

Jan 23 Chopard Happy Diamonds Necklace in Rose Gold & Diamonds

Countess of Wessex, Accessories, Necklace

Chopard Happy Diamonds Stud Earrings in Rose Gold & Diamonds

Jan 23

Jan 23 Chopard Happy Diamonds Stud Earrings in Rose Gold & Diamonds

Countess of Wessex, Accessories, Earrings

Valentino Draped Cowl Neck Dress

Feb 18

Feb 18 Valentino Draped Cowl Neck Dress

Countess of Wessex, Dresses

Lulu Guinness Sophie Fan Clutch

Nov 11

Nov 11 Lulu Guinness Sophie Fan Clutch

Countess of Wessex, Bags