What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 8Oct06

Yves Saint Laurent Mala Horn Bag

Jul 8

Jul 8 Yves Saint Laurent Mala Horn Bag

Princess Astrid, Bags

Ann Taylor Twisted Slingback Pumps

Feb 23

Feb 23 Ann Taylor Twisted Slingback Pumps

Princess Madeleine, Shoes

Ann Taylor Tweed Blazer

Nov 26

Nov 26 Ann Taylor Tweed Blazer

Princess Madeleine, Outerwear

Ann Taylor Tweed Pencil Skirt

Jan 18

Jan 18 Ann Taylor Tweed Pencil Skirt

Princess Madeleine, Bottoms

Celine Shawl Collar Jacket

Dec 28

Dec 28 Celine Shawl Collar Jacket

Crown Princess Victoria, Outerwear