What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

August 13, 2026

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Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

All tagged 8Oct24-Madde

Jul 14

Jul 14 Nootka Big Clay Earrings

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Princess Madeleine, Accessories, Earrings

Oct 11

Oct 11 Frame Ruched Sleeve Cashmere Sweater in Wine

Heaven

Princess Madeleine, Tops

Oct 11

Oct 11 Jonathan Simkhai Rowen Jacket in Black

Heaven

Princess Madeleine, Outerwear

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Sarah Williams

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Aug 16

Aug 16 Ebba Brahe Three Star Bracelet in Gold

Sarah Williams

Princess Madeleine, Accessories, Bracelet

Dec 4

Dec 4 Valentino Virgin Wool Pleated Skirt

Sarah Williams

Princess Madeleine, Bottoms

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 14 Nootka Big Clay Earrings

Oct 11 Frame Ruched Sleeve Cashmere Sweater in Wine

Oct 11 Jonathan Simkhai Rowen Jacket in Black

Jun 21 Cartier Love Bracelet with 4 Diamonds

Aug 16 Ebba Brahe Three Star Bracelet in Gold

Dec 4 Valentino Virgin Wool Pleated Skirt

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