What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9Apr11

Rena Lange Virgin Wool Blazer

Apr 20

Apr 20 Rena Lange Virgin Wool Blazer

Queen Silvia, Outerwear

Dec 27

Dec 27 Fendi Logo Print Tote Bag in Black

Princess Marie, Bags

Emporio Armani Single Breasted Blazer with Black Trims in Grey

Jul 5

Jul 5 Emporio Armani Single Breasted Blazer with Black Trims in Grey

Princess Marie, Outerwear

Skultuna Bröllopsserien Long Necklace

Jun 15

Jun 15 Skultuna Bröllopsserien Long Necklace

Crown Princess Victoria, Accessories, Necklace

By Malene Birger Bellisho Scarf

Dec 8

Dec 8 By Malene Birger Bellisho Scarf

Crown Princess Victoria, Accessories