What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 9Apr23-Eug

Emily London Cressida Headpiece in Navy

Apr 9

Apr 9 Emily London Cressida Headpiece in Navy

Princess Eugenie, Hats

Whistles Wood Tiger Print Midi Dress

Apr 9

Apr 9 Whistles Wood Tiger Print Midi Dress

Princess Eugenie, Dresses

Jimmy Choo Romy 85 Pumps in Navy Suede

Oct 1

Oct 1 Jimmy Choo Romy 85 Pumps in Navy Suede

Princess Eugenie, Shoes, Countess of Wessex, Queen Mathilde

Chloé Nile Bracelet Mini Bag in Black

Sep 4

Sep 4 Chloé Nile Bracelet Mini Bag in Black

Princess Eugenie, Bags