What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Sussex attend Sundance Film Festival

Jan 25, 2026

The Duke and Duchess of Sussex attend Sundance Film Festival

Jan 25, 2026

Jan 25, 2026

Latest Find

Featured

Canterbury British & Irish Lions Beanie

Zara Phillips, Hats

Canterbury British & Irish Lions Beanie

Zara Phillips, Hats

Zara Phillips, Hats

All tagged 9Aug25

Monc Tampere Sunglasses in Quartz

Jun 19

Jun 19 Monc Tampere Sunglasses in Quartz

Zara Phillips, Accessories, Sunglasses

Devoucoux Cotton Cap in GreenGrey

Sep 22

Sep 22 Devoucoux Cotton Cap in GreenGrey

Zara Phillips, Hats

Charles Owen Halo Helmet in Midnight Matte/Rose Gold

Jan 7

Jan 7 Charles Owen Halo Helmet in Midnight Matte/Rose Gold

Zara Phillips, Hats

Animo Lud Competition Jacket in Blu Navy

Aug 29

Aug 29 Animo Lud Competition Jacket in Blu Navy

Zara Phillips, Outerwear

Musto Action Primaloft Gilet in True Navy

May 22

May 22 Musto Action Primaloft Gilet in True Navy

Zara Phillips, Outerwear

Rolex Yacht-Master 40 Watch in Everose Gold

Feb 19

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Zara Phillips, Watches, Accessories