What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 9Dec20

Maria de la Orden Bloom Shirt in Pink

Mar 18

Mar 18 Maria de la Orden Bloom Shirt in Pink

Crown Princess Mette Marit, Tops

Tartine et Chocolat Garda Hooded Coat in Sky Blue

Dec 20

Dec 20 Tartine et Chocolat Garda Hooded Coat in Sky Blue

Outerwear, Prince Charles, Prince François

Ellery Beedee Midi Skirt

Dec 12

Dec 12 Ellery Beedee Midi Skirt

Countess of Wessex, Bottoms