What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 9Feb23-S

ME and EM Ponte Fit + Flare Midi Dress

Feb 12

Feb 12 ME and EM Ponte Fit + Flare Midi Dress

Countess of Wessex, Dresses

Prada Lambskin Grosgrain Jacket

Nov 26

Nov 26 Prada Lambskin Grosgrain Jacket

Countess of Wessex, Outerwear

Sophie Habsburg Lunatic Clutch in Black Caviar

Nov 9

Nov 9 Sophie Habsburg Lunatic Clutch in Black Caviar

Bags, Countess of Wessex, Lady Louise Windsor