What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 9Mar18

Beulah London Shibani Scarf in Navy & Blue

Jun 2

Jun 2 Beulah London Shibani Scarf in Navy & Blue

Princess Eugenie, Accessories

Champion Vent-Air Helmet in Black

Jul 10

Jul 10 Champion Vent-Air Helmet in Black

Lady Louise Windsor, Hats

Hugo Boss Alantia Trousers in Beige

Mar 8

Mar 8 Hugo Boss Alantia Trousers in Beige

Queen Letizia, Bottoms

Hugo Boss Block Heel Pumps in Camel Leather

Mar 8

Mar 8 Hugo Boss Block Heel Pumps in Camel Leather

Queen Letizia, Shoes

Zadig et Voltaire Marco Clou Coat in Black

Feb 19

Feb 19 Zadig et Voltaire Marco Clou Coat in Black

Princess Eugenie, Outerwear

Superdry Panner Boots in Distressed Brown Suede

Jan 13

Jan 13 Superdry Panner Boots in Distressed Brown Suede

Zara Phillips, Shoes

Stella McCartney Vivienne Coat in Navy

Dec 29

Dec 29 Stella McCartney Vivienne Coat in Navy

Countess of Wessex, Lady Louise Windsor, Outerwear

Victoria Beckham Colorblock-Stripe Fit-and-Flare Dress

Dec 1

Dec 1 Victoria Beckham Colorblock-Stripe Fit-and-Flare Dress

Countess of Wessex, Dresses