What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

Featured

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 9May17-Yorks

A.L.C. Louise Tie-Dye Dress in Black/White

Feb 18

Feb 18 A.L.C. Louise Tie-Dye Dress in Black/White

Princess Eugenie, Dresses

Rebecca Minkoff Mini M.A.C. Crossbody Bag in Black

Dec 27

Dec 27 Rebecca Minkoff Mini M.A.C. Crossbody Bag in Black

Princess Beatrice, Bags

Misha Nonoo Florence Blazer Dress in Black

Aug 31

Aug 31 Misha Nonoo Florence Blazer Dress in Black

Princess Beatrice, Princess Eugenie, Outerwear