What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 9May21

Dundas Butterfly-Print Face Mask

Dec 20

Dec 20 Dundas Butterfly-Print Face Mask

Princess Beatrice, Accessories

APM Monaco Alphabet Adjustable Necklace in Gold

Aug 20

Aug 20 APM Monaco Alphabet Adjustable Necklace in Gold

Camille Gottlieb, Accessories, Necklace

MdeU 70s Bangle in Silver

May 14

May 14 MdeU 70s Bangle in Silver

Accessories, Bracelet, Grand Duchess Maria Teresa

Boden Dara Jersey Dress in Summit Sea Coral

May 14

May 14 Boden Dara Jersey Dress in Summit Sea Coral

HGD Stéphanie, Dresses

Maje Guesna Jacket in Green

May 12

May 12 Maje Guesna Jacket in Green

Princess Beatrice, Outerwear

Giorgio Armani Pebbled Clutch

Apr 25

Apr 25 Giorgio Armani Pebbled Clutch

Bags, Grand Duchess Maria Teresa

Maison Rabih Kayrouz Striped Satin Jacket

Apr 6

Apr 6 Maison Rabih Kayrouz Striped Satin Jacket

Grand Duchess Maria Teresa, Outerwear

Gucci Ace Bee-Embroidered Sneakers in White

Oct 28

Oct 28 Gucci Ace Bee-Embroidered Sneakers in White

Princess Beatrice, Shoes