What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 9Oct09

Mar 16

Mar 16 Natan Couture Ivory and Gold Dress

Heaven

Grand Duchess Maria Teresa, Dresses

Mar 16

Mar 16 Natan Couture Ivory and Gold Jacket

Heaven

Grand Duchess Maria Teresa, Outerwear

Apr 19

Apr 19 Carmen Marc Valvo Pleated Evening Gown

Sarah Williams

Crown Princess Victoria, Gowns

May 27

May 27 Azzaro Diva Gown

Heaven

Princess Astrid, Gowns

May 27

May 27 Giorgio Armani Lace Peep Toe Pumps in Black Sequin

Heaven

Princess Astrid, Shoes

Apr 8

Apr 8 Natan Half Tweed Dress in White

Heaven

HGD Stéphanie, Dresses, Princess Alexandra

May 19

May 19 Oasis Beaded Clutch

Sarah Williams

Crown Princess Victoria, Bags, Duchess of Cambridge

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 16 Natan Couture Ivory and Gold Dress

Mar 16 Natan Couture Ivory and Gold Jacket

Apr 19 Carmen Marc Valvo Pleated Evening Gown

May 27 Azzaro Diva Gown

May 27 Giorgio Armani Lace Peep Toe Pumps in Black Sequin

Apr 8 Natan Half Tweed Dress in White

May 19 Oasis Beaded Clutch

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