What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged Anna Holtblad

Anna Holtblad Juno Blouse

May 30

May 30 Anna Holtblad Juno Blouse

Crown Princess Victoria, Tops

Anna Holtblad Satin Dress in Purple

Dec 18

Dec 18 Anna Holtblad Satin Dress in Purple

Crown Princess Victoria, Dresses

Anna Holtblad Draped Dress with 3/4 Sleeve Jersey

Dec 18

Dec 18 Anna Holtblad Draped Dress with 3/4 Sleeve Jersey

Crown Princess Victoria, Dresses